Option One - Retain existing MDS
Key Features
- Product to be the Dispex Preferred Formulary Choice
- Product to be highlighted to Dispex members as having an enhanced discount rate for Dispex members
- MDS still operated through the surgery mainline wholesaler
- Product and Deal endorsed by Dispex Advisory Board
- Guarantee by pharma company that Dispex Members receive a discount that is greater than or equal to the other discounts provided to buying groups.
- MDS still operated through wholesaler.
- Dispex to provide member details to pharma company
- Pharma company to notify wholesalers of Dispex members who are to receive the extra discount
- Fixed fee paid by pharma company to Dispex for set up of deal and contribution towards marketing
- Performance related payment by pharma company to Dispex based upon a % of increased sales above an agreed target figure
- Cost-effective marketing tool to communicate with Dispex’s over 900+ members to date
- Product to be the Dispex preferred formulary choice
- Highlighting product over products in its class/BNF Group
- Product to be highlighted on the Dispex Buying Group website with text as agreed by the pharma company
- Product to be highlighted on the monthly profitability drug database.
- Link can be included with company representatives contact details by area for an extra fee
- An advertorial to be included in the Dispex members monthly newsletter
- Provide financial modelling within evening talks of product against relevant competitors where no conflict exists
- Mention of product/inclusion of material for all delegates that attend evening meetings where no conflict exists.
- Training courses and attendees to be targeted with deal, where no conflict exists
- Practice visits and reports to highlight deal
- Provide lists of delegates for evening talks to pharmaceutical company
- A dedicated mailing to all Dispex members detailing benefits of product and deal. Mailing can include contact details of a company representative
- Pharmaceutical company retains overall control over discounting scheme
- Gain the trust of the Dispex brand
- Excellent return on investment
